SERVICES
Naming | Branding | Art Direction | Design
With a vision to unify their premier boutique apartment communities under one compelling brand, HP Ventures sought to engage Chicago area lifestyle-focused renters. We developed HighPoint Living – a brand built around high-end, boutique properties that offer not only elevated living but also prime access to the best of Chicago. Through strategic design and a cohesive identity, HighPoint Living stands as a mark of sophistication, convenience, and vibrant city living, tailored for renters who want more than just a place to live, they want to elevate their everyday.
Writer: Sarah Mowery
Agency: Resident360
HighPoint Identity is designed to be customized for the individual properties based on location.