Longs had a tradition of getting shared engagement photos form their customers and sharing them through social. We built on this relationship by eliciting Four Word Celebrations through a hashtag and their social channels.
Social and Digital Ads
Long’s wanted a message that would cut through the clutter of your typical jewelry campaign. The challenge: How to talk to consumers about luxury goods in the middle of a pandemic. The solution: You make it about the meaning behind the gift. The love, the celebration, the memories. You do it in four words. Then you challenge the consumer to do it themselves.
The campaign was first launches in the fall of 2020 and then evolved in Spring 2021 as things started to improve and we started to see the light (or the sparkle) at the end of the tunnel. Where the fall campaign asked the audience to focus on the important things, the silver linings, the spring campaign spoke to new beginnings and long awaited celebrations.
Work done while employed at Primary.
CD/Writer: Jess Tardy
Agency: Primary
Longs had a tradition of getting shared engagement photos form their customers and sharing them through social. We built on this relationship by eliciting Four Word Celebrations through a hashtag and their social channels.
Social and Digital Ads
