SERVICES
Branding | Art Direction | Web Design
Ideal Capital Group in California was in need of a creative overhaul to make their brand match their expertise and exemplary record in the real estate investment market. Their most important touchpoint, their website was also overdue for a redesign. Our goal was to create a rich user experience that was easy to navigate and communicated simply, IDEAL’s nimble investment strategy, successful partnerships, and proven track record.
Work done while employed at Primary.
Agency: Primary