SERVICES
Branding | Art Direction | Web Design
Merrimack Valley is an area with a deep history as an industrial powerhouse now remaking itself as a 21st Century business hub. What we discovered was that while the river powered the manufacturing of 100 years ago it still powers the businesses of today. How to tell that story was our challenge. Our solution, was to rebrand the initiative with an honest tagline and turn their website into a hub, telling the stories of businesses in the area, through short easy to read interviews and photography. Then with the content we created we were able to turn that into a campaign to support the initiative.
Work done while employed at Primary.
CD: Keith Caruso
Agency: Primary